Project Objective
This is a revamped book cover for Percy Jackson And The Olympians, employing visual tropes to engage a younger audience in Greek mythology through fantasy and adventure themes. The cover uses graphics to convey metaphor and irony, incorporating Zeus's face in the skies overseeing a city, symbolizing a hidden world below.
Year
2022
Duration
3 weeks
Project Type
Graphics Design
Role
Visual Designer
Overview
Book Synopsis
Twelve-year-old Percy Jackson abandoned by his father now learns that he is the son of the Greek god Poseidon. He takes on the most important and dangerous quest of catching the thief who stole the weapon of mass destruction, Zeus's master bolt. He is accompanied by his friends to start this long journey of discovering a new world while defeating monsters and undergoing trials between the many Greek gods. His first journey begins when we goes to Camp Half-Blood a place for modern demigods, and learns more about himself and the other world.
The Process
Inspiration
Book Research
Revolves around Greek God Mythology that is complimented by both a fantasy world including the characters and an adventurous story that takes you to many places and settings.
These book are important to me because of the pass memories of reading this book at a young age. I was able to fantasize on it's stories and adventure of Greek mythology.
Formstorming
Tip: I'm not the best drawer here..
Percy Jackson
My next concepts for Percy Jackson and The Olympians were focused on the themes of destruction as imposed by the gods upon humanity. The perspective shifts to capture the scene from the vantage point of the earth's cracks and the city. The cracks in the earth offer a sense of direction and movement, leading the eye towards the city in the background.
Maze Runner
The Harry Potter concept centers on capturing the essence of the snitch game, particularly emphasizing the iconic snitch ball as a powerful symbol. The envisioned scene includes a flying car within a charming urban roadside setting, adding a subtle touch of fantasy to the picturesque landscape. The road guides the viewer's perspective towards the mountains, generating a sense of direction and depth from a distance.
Formstorming
Percy Jackson
I started to refine my concepts then included various rhetorical tropes into my designs to create a new way of expressing an importance to the book. My goal is create new meaning that would help communicate to the reader what the book is without giving it away so easily.
Maze Runner
Next, I played with typography and experimenting with diverse forms, I aimed to vividly convey the sensation of entrapment for the reader. My objective was to ensure that anyone gazing at the book design would experience a deeper connection with the concept.
Developing
B/W Design
Full Color Design
Developing
Design Statement
This is an AR (Augmented Reality) based book cover for Percy Jackson and The Olympians. This AR aims to target audiences that are highly engaged with mobile technology. Such users include anyone that uses mobile social media platforms like Instagram, Facebook and Snapchat. The themes that are covered within this AR book cover include a form of Fantasy and Realism.
Scan Me.
